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Build Blog Traffic by Link Exchange

Thursday, March 13, 2008

Some says link exchange will do more harm than good to your blog, but I don't agree. Link exchange, on one hand, can be a great way to increase your Page Rank and on the other hand, gain a better position in Google. Apart from that, you can get more traffic from the back links of other blogs. Now, this method has become less effective as it will no longer help you with site popularity but will still gain targeted visitors to your site.

Let me first tell you why link exchange will no longer help you increase website popularity before we go on building blog traffic through exchanging links the right way.

Many webmaster indulge in what I call spam indexing. These cheaters are targeting search engines that rely heavily on popularity and links. Some may buy links to raise popularity. Others engaged in exchanging links with anybody and everybody just to gain popularity. There are even dozen of small websites purposely made to link the main one just to give false view of website popularity.

While link exchange will no longer help you increase popularity, it retain it’s effectiveness to get targeted blog traffic. However there are a few points to remember.

1. Do link exchange with blogs and websites whose general theme are similar or complimentary to your blog.

2. Do link exchange only with blogs and websites you think will be valuable to your visitors. This is important for your own business reputation and Page Rank with Google.

3. Do not link exchange with blogs or website that has huge collections of links from anywhere and everywhere. These websites will not bring you any traffic and can actually get your blog banned by Google.

As you can see link exchanges will still do well to your blog. You just need to adapt to get the best possible use out of them. They will not affect your popularity much but as you can see might affect your Page Rank due to the type of websites you are partnering with. With these few points you can still gain targeted traffic and sales by using this method of promotion wisely.

If you are really serious of building blog traffics for weeks, months or even years without spending a dime on advertising, why don't you get a copy of Turn Words Into Traffic by Jim and Dallas Edward. I higly recommend this ebook.

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posted by Joe Li, 10:04 AM

4 Comments:

Maybe those people are thinking about traffic exchange when they think about link exchange. Sounds similar, but are two different things...
commented by Blogger kentzy, March 18, 2008 3:55 PM  
Hi Kentzy,

Right, two are different things. For traffic exchange, it is less than nothing and is pointless to do so from my point of view.
commented by Blogger Joe Li, March 18, 2008 4:39 PM  
I think exchanging links is a good thing even if it doesn't help your page rank that much. I think the more your site is out there in a non-spamming way the more traffic you will get. I may be wrong, but its worked some for me.
Hi illiteratepoet,

You are right, and that's why I am keen to LE with all the related blogs too.

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