More on Comments of Blogs
Tuesday, August 21, 2007
Does not having a comments facility mean it’s not really a blog? Do comments add to the quality of a blog? I know that some bloggers have even disabled the function of comments in their blogs? This post to follow my yesterday's post on the importance of comments.
Who reads comments anyway?
Just about the only time I ever actually read comments is on the first visit to a new blog that I am weighing up. I scan down the main page and see how many of the posts have "Comments (0)". If nobody is commenting, then my instinctive reaction is that the blog is not worth reading.
If the blog passes that very unscientific test of mine, I add it to my RSS Feed Reader (in my case Flock), and after that I never read another comment on that blog. Ever. For this same reason I also seldom add comments to other blogs.
Will we turn commenting off here?
That’s a tough question, because one of the reasons I like commenting as a blog author is that it is a type of affirmation. If I write this lengthy post and in a week’s time there are no comments, I feel like nobody has read it, even if the site stats tell me otherwise. Aiming for people to respond on their own blogs instead of underneath this post raises the bar for the quality of what I need to be writing.
For 642-444 and 350-030 it is important that you first cover 642-382 as well as 642-432. Only then will you be able to go ahead with rest of the courses like 70-284 and 640-816.
Who reads comments anyway?
Just about the only time I ever actually read comments is on the first visit to a new blog that I am weighing up. I scan down the main page and see how many of the posts have "Comments (0)". If nobody is commenting, then my instinctive reaction is that the blog is not worth reading.
If the blog passes that very unscientific test of mine, I add it to my RSS Feed Reader (in my case Flock), and after that I never read another comment on that blog. Ever. For this same reason I also seldom add comments to other blogs.
Will we turn commenting off here?
That’s a tough question, because one of the reasons I like commenting as a blog author is that it is a type of affirmation. If I write this lengthy post and in a week’s time there are no comments, I feel like nobody has read it, even if the site stats tell me otherwise. Aiming for people to respond on their own blogs instead of underneath this post raises the bar for the quality of what I need to be writing.
For 642-444 and 350-030 it is important that you first cover 642-382 as well as 642-432. Only then will you be able to go ahead with rest of the courses like 70-284 and 640-816.
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Importance of Responding to Comments
Monday, August 20, 2007
From time to time, your blog must receive some comments to your posts, right? It is quite basic to spare some of your blogging time to respond those comments. As my time is quite ample, I can definitely do that thing and respond to and moderate all of them. However, it is often one of the things that slips for many bloggers over time as a result of a growing blog.
To me, it is very important to respond comment in order to keep the readership. By thank youing the commenter, you are sort of encouraging them to stay tuned with your blog. When the others see these conversation, they will know that the blogger is keen to respond to all the comments, and their questions will also be answered very soon. It provides incentive to them to leave their quesitons or opinions in your blog. On the other hand, the comment section can provide a chance to develop a small community in your blog. This happens when some regular visitors help you respond those simple comment or questions. This can build up a sense of belonging and community to all your readers. Last but not least, the number of comments is a factor that determine the value of your blog when you are trying to sell it.
So, remember to respond all the comments in your blog, or at least respond to some important ones. They are beneficial to your blog. There is one tip for you: click the links of those who leave comments on your blog. When you do this you’ll find that some of those who leave comments on your blog who check their own blog’s referral statistics will notice your visit and come back to see if their comments have been responded to.
For 642-432 and SY0-101 it is important to learn the basics from a pro who has 1z0-042 or 220-601 to his credit. Once done with this, you will be able to attempt 640-802 as well as 642-382 on your own.
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Create Heatmap with Crazy Egg
Thursday, August 16, 2007
In order to discover which ad placement give the best result and find out which design encourages visitors to click deeper, you may need a heatmap to assist you. There may be many heatmap generation service out there, but the one I am currently using is CrazyEgg. The basics of this tool are that it tracks where readers of your blog click when surfing on your blog. It creates a heatmap of the results.
One useful service offered by CrazyEgg is "Confetti". This records the exact location of the visitor's clicks on a page and then analyze the result by a series of ways. Confetti also allows you track people according to their operating system, the keyword that they arrive on a page using, browser, window size and even how long they stay on the court before they click.
It is very important to know the clicking pattern of visitors. There are some real benefits that CrazyEgg brings to us. For example, CrazyEgg tracks clicks on ads like AdSense. You can then know where on the ad they click, test ads in different positions and of different designs. The idea behind is pretty much the same as the channels in Adsense. Of course, there are more benefits that that, but you need to discover.
CrazyEgg offers both Free version and Paid version. For the free version, it allows you to track 6000 impressions per month on up to 4 pages. That's the plan I am using too. Also, the link to CrazyEgg is not an affiliate programs, but it provides a special offer to problogger readers, and I want to share this great offer to my reades too.
If you would like to run your ownhome business, you are recommended to haveinsurance quote before you actually apply for a loan or something as complicated as mortgages. Often people take their creditcard for granted, which results in piling up of worthless cheap loans. This can and should be avoided.
One useful service offered by CrazyEgg is "Confetti". This records the exact location of the visitor's clicks on a page and then analyze the result by a series of ways. Confetti also allows you track people according to their operating system, the keyword that they arrive on a page using, browser, window size and even how long they stay on the court before they click.
It is very important to know the clicking pattern of visitors. There are some real benefits that CrazyEgg brings to us. For example, CrazyEgg tracks clicks on ads like AdSense. You can then know where on the ad they click, test ads in different positions and of different designs. The idea behind is pretty much the same as the channels in Adsense. Of course, there are more benefits that that, but you need to discover.
CrazyEgg offers both Free version and Paid version. For the free version, it allows you to track 6000 impressions per month on up to 4 pages. That's the plan I am using too. Also, the link to CrazyEgg is not an affiliate programs, but it provides a special offer to problogger readers, and I want to share this great offer to my reades too.
If you would like to run your ownhome business, you are recommended to haveinsurance quote before you actually apply for a loan or something as complicated as mortgages. Often people take their creditcard for granted, which results in piling up of worthless cheap loans. This can and should be avoided.
Labels: Blog Tools
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How many Inbound Links Do You Need?
Tuesday, August 14, 2007
Today, I am going to focus on Page Rank again. As you may know, SEO talks about two things - On-page optimization and Off-page optimization. You can handle the on-page optimization without any problem since you can have full control on what to show or to have in your site. On the other hand, it is not under your control in case of off-page optimization which talks about the inbound links. As the title of this post implies, how many links do you need to in order to achieve certain PR of your site? First of all, let's look at the table below:
Therefore, as you can see from the above table, if you want to achieve Pagerank 6, you need at least 18.5 external PageRank 6 links, 101 external Pagerank 5 links, or 555 external PageRank 4 links. Of course, getting inbound links from a higher PR site will become harder. Sometimes, you may need to pay for those inbound links. It depends on you whether it is worth to buy those inbound links. This table partly relfect the truth that you should get as many links as possible. But, if you really want to get external links from other websites, make sure that those websites provide similar content as your website. Remember, we want good external links. And, bad external links will definitely hurt your website's PageRank.
In internet marketing, what matters the most is the domain hosting. If your web hosting is not good enough, you can throw your web design as well. This is the basic of search engine marketing and is taught before even pay per click.
Labels: Page Rank
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More on Google PageRank(TM)
Thursday, August 9, 2007
External linking is the largest factor in determining PageRank, and is the place where you have the least control. There is no way to force another web master to link to your site, especially when they already have a high PageRank. For this reason and many more, increasing your PageRank is difficult, but important nonetheless. In this section we will discuss why external linking is important to the PageRank of your web pages, what the correct way to link is, who to request links from and why these links have such importance.
The actual amount of effect that Google's PageRank has on the ranking of a website or web pages is debated, and it is probably safe to say that Google will not be letting us know anytime soon. What we do know is that a web page's PR does play a role in Google's indexing and Google's ranking. The higher a web page's PageRank, the more frequently it will be crawled and refreshed. While in most cases, a higher PR will accompany a higher-ranking site; it is not always the case. As we mentioned earlier, a high PR can sometimes be the icing on the cake, or what gives a strong hold on a good ranking.
PageRank is a pretty complex mathematical calculation, but can be broken down into a simple version. PageRank is Google's scoring of Page A. This scoring is based on the external links that point to Page A, and certain variables within the pages that the links come from. A link from Page B is held as a vote for Page A, and if Page B has a high PageRank, this will is taken into account and will have a positive effect when calculating the PR of Page A. If Page B, C, and D, all link to Page A, but Page B, C, and D all have a PR of 2, then this will be taken into account when calculating the web page's PageRank. In the second situation, the pages with low PageRank's that link to Page A will not affect Page A's PR in a negative effect, but will also not affect it in a positive way.
Another very important part of the PageRank calculation is the use of on page criteria and title tags by Google when determining PageRank. When Google is determining the PR of Page A by evaluating the votes, or links, from Page B and others, it will also take into account the on page criteria and title tags of Page B and other links that are pointing to Page A. If Page A's target keywords and theme are "widgets" then this is what Google will look for in the external links that are pointing to your site. If Page B, C, and D all have a high PR (above 6), and all have the keyword "widgets" in the on page criteria and title tag, Google will notice this and use these links when determining Page A's Page Rank. What does this mean?
This means that when contacting other websites to link to your site in the attempt to build and increase your Page Rank, these web pages that you are requesting a link from should be relevant and of the same theme and market of the page that you are requesting they link to. Perform a search for your target keyword in Google, ODP, and Yahoo to start, and check the top 40 ranking sites. Can you find a place where they would place a link to your web page? If so, contact them and request that they link to your site. Be prepared for them to ask for a reciprocal link. Dig through your category and related categories in the Google directory, and contact sites that are listed high within each category. Google's directory will show you the PageRank of each site listed in the category, which help you to determine which site's are of the highest value to contact.
Another important part of the external linking campaign is the actual links and the way that they are formatted. Following the same example that we have been using, let's assume that you are attempting to improve the ranking for a web page that targets "widgets". Still following the example above, you would contact other websites with a high PageRank that target "widgets" and ask them to link to your "widgets" page. To maximize results from these links, you would want the link text pointing to your site to read "widgets", or other link text that is keyword rich and descriptive.
To continue upon the external linking development for your website, there is another point that must be made that will be crucial to the successful building of PageRank. One common mistake when building PageRank is that webmasters or search engine optimization professionals will contact other webmasters and request that they only link to the homepage or the top level of a section. This can have two effects, which will be explained shortly, but the pages that are below these pages linked to will not encounter the full effects of being linked to.
If you request a link to a top-level page or the homepage of your site, this will have a positive effect on this page. If the PageRank of this page increases, then the page below it will increase (if the internal linking structure is correct), but it will still be one PageRank number below the page above it that was linked to. If you have quality content pages that are deep in your site structure, you will have to go further than this to increase the PageRank for those pages.
Let's follow an example. Your site's main topic is "flowers", with one of the next sub-directories being "roses". Within the sub-directory "roses", you have 4 different sub-directories: "yellow roses", "red roses", "pink roses", and "white roses". Within these 4 sub-directories, you have a number of pages dealing with each type of flower. The way that this site is set up follows the themed approach.
Now let's suppose that your site is of decent stature and Google gives the homepage a PageRank of 6. (A PageRank of 6 is good, but it is not good enough that you wouldn't want to increase it.) With the home page at 6, the second level, "roses", would have a PR of 5, each sub-category, "yellow roses" for example, would have a PR of 4, and the pages below that would have a PR of 3. These sub-categories and pages that are below are the niche keywords and the ones that are going to bring you the targeted traffic that is easily converted.
To increase the PageRank of these pages and sub-categories, first you need to follow the internal linking structure that was outlined and illustrated earlier in this tutorial. Next you need to work on the external linking, or link popularity, for each page and sub-category page. Following the example above, you should start with the homepage and work your way down. Since the theme of the homepage is "flowers", search for pages and sites with a high PR that have the same theme of "flowers" and request that they link to your homepage. The second level is "roses", so you would want to search for web pages and websites that have the theme or main topic "roses" and request that they link to your "roses" section. (If you have them link to the homepage, this will not work) See the pattern forming here?
One problem that you may encounter is finding sites or pages with a high PR that match your theme. For example, it may be difficult to find sites that are dedicated to simply "white roses", and not just "roses" or "flowers". Instead of the desired linking pages having a PR of 6 or 7, they have a mere 3 or 4. If this is the case, you should ask for the links from these pages with a mediocre PageRank, and then continue your search. Seek out more of these sites to make up for the low PageRank. Once you have contacted these sites within your theme or main topic, you should contact some of the sites from the level above and request that they link to these pages.
Your site and pages within your site must meet certain criteria for this to work, with one piece being the most important: the site and pages within your site must be quality content that people will actually want to link up to. This is one of the basic points of PageRank: Google can tell which pages and sites are authorities as they have a large number of high quality links pointing them. If your site is full of spam, or otherwise undesired content, it may be difficult to get the quality links, whether internal or external, that you need for a high PR.
Thanks to hosts like godaddy, now one can truly enjoy the luxury of dsl. Even online marketing research will be much more prolific. This has also resulted in more advances in web development software and eventually more ppc. Usually pay per click depends upon the site itself as well.
The actual amount of effect that Google's PageRank has on the ranking of a website or web pages is debated, and it is probably safe to say that Google will not be letting us know anytime soon. What we do know is that a web page's PR does play a role in Google's indexing and Google's ranking. The higher a web page's PageRank, the more frequently it will be crawled and refreshed. While in most cases, a higher PR will accompany a higher-ranking site; it is not always the case. As we mentioned earlier, a high PR can sometimes be the icing on the cake, or what gives a strong hold on a good ranking.
PageRank is a pretty complex mathematical calculation, but can be broken down into a simple version. PageRank is Google's scoring of Page A. This scoring is based on the external links that point to Page A, and certain variables within the pages that the links come from. A link from Page B is held as a vote for Page A, and if Page B has a high PageRank, this will is taken into account and will have a positive effect when calculating the PR of Page A. If Page B, C, and D, all link to Page A, but Page B, C, and D all have a PR of 2, then this will be taken into account when calculating the web page's PageRank. In the second situation, the pages with low PageRank's that link to Page A will not affect Page A's PR in a negative effect, but will also not affect it in a positive way.
Another very important part of the PageRank calculation is the use of on page criteria and title tags by Google when determining PageRank. When Google is determining the PR of Page A by evaluating the votes, or links, from Page B and others, it will also take into account the on page criteria and title tags of Page B and other links that are pointing to Page A. If Page A's target keywords and theme are "widgets" then this is what Google will look for in the external links that are pointing to your site. If Page B, C, and D all have a high PR (above 6), and all have the keyword "widgets" in the on page criteria and title tag, Google will notice this and use these links when determining Page A's Page Rank. What does this mean?
This means that when contacting other websites to link to your site in the attempt to build and increase your Page Rank, these web pages that you are requesting a link from should be relevant and of the same theme and market of the page that you are requesting they link to. Perform a search for your target keyword in Google, ODP, and Yahoo to start, and check the top 40 ranking sites. Can you find a place where they would place a link to your web page? If so, contact them and request that they link to your site. Be prepared for them to ask for a reciprocal link. Dig through your category and related categories in the Google directory, and contact sites that are listed high within each category. Google's directory will show you the PageRank of each site listed in the category, which help you to determine which site's are of the highest value to contact.
Another important part of the external linking campaign is the actual links and the way that they are formatted. Following the same example that we have been using, let's assume that you are attempting to improve the ranking for a web page that targets "widgets". Still following the example above, you would contact other websites with a high PageRank that target "widgets" and ask them to link to your "widgets" page. To maximize results from these links, you would want the link text pointing to your site to read "widgets", or other link text that is keyword rich and descriptive.
To continue upon the external linking development for your website, there is another point that must be made that will be crucial to the successful building of PageRank. One common mistake when building PageRank is that webmasters or search engine optimization professionals will contact other webmasters and request that they only link to the homepage or the top level of a section. This can have two effects, which will be explained shortly, but the pages that are below these pages linked to will not encounter the full effects of being linked to.
If you request a link to a top-level page or the homepage of your site, this will have a positive effect on this page. If the PageRank of this page increases, then the page below it will increase (if the internal linking structure is correct), but it will still be one PageRank number below the page above it that was linked to. If you have quality content pages that are deep in your site structure, you will have to go further than this to increase the PageRank for those pages.
Let's follow an example. Your site's main topic is "flowers", with one of the next sub-directories being "roses". Within the sub-directory "roses", you have 4 different sub-directories: "yellow roses", "red roses", "pink roses", and "white roses". Within these 4 sub-directories, you have a number of pages dealing with each type of flower. The way that this site is set up follows the themed approach.
Now let's suppose that your site is of decent stature and Google gives the homepage a PageRank of 6. (A PageRank of 6 is good, but it is not good enough that you wouldn't want to increase it.) With the home page at 6, the second level, "roses", would have a PR of 5, each sub-category, "yellow roses" for example, would have a PR of 4, and the pages below that would have a PR of 3. These sub-categories and pages that are below are the niche keywords and the ones that are going to bring you the targeted traffic that is easily converted.
To increase the PageRank of these pages and sub-categories, first you need to follow the internal linking structure that was outlined and illustrated earlier in this tutorial. Next you need to work on the external linking, or link popularity, for each page and sub-category page. Following the example above, you should start with the homepage and work your way down. Since the theme of the homepage is "flowers", search for pages and sites with a high PR that have the same theme of "flowers" and request that they link to your homepage. The second level is "roses", so you would want to search for web pages and websites that have the theme or main topic "roses" and request that they link to your "roses" section. (If you have them link to the homepage, this will not work) See the pattern forming here?
One problem that you may encounter is finding sites or pages with a high PR that match your theme. For example, it may be difficult to find sites that are dedicated to simply "white roses", and not just "roses" or "flowers". Instead of the desired linking pages having a PR of 6 or 7, they have a mere 3 or 4. If this is the case, you should ask for the links from these pages with a mediocre PageRank, and then continue your search. Seek out more of these sites to make up for the low PageRank. Once you have contacted these sites within your theme or main topic, you should contact some of the sites from the level above and request that they link to these pages.
Your site and pages within your site must meet certain criteria for this to work, with one piece being the most important: the site and pages within your site must be quality content that people will actually want to link up to. This is one of the basic points of PageRank: Google can tell which pages and sites are authorities as they have a large number of high quality links pointing them. If your site is full of spam, or otherwise undesired content, it may be difficult to get the quality links, whether internal or external, that you need for a high PR.
Thanks to hosts like godaddy, now one can truly enjoy the luxury of dsl. Even online marketing research will be much more prolific. This has also resulted in more advances in web development software and eventually more ppc. Usually pay per click depends upon the site itself as well.
Labels: Page Rank
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In-depth Explanation on Google PageRank(TM)
Wednesday, August 8, 2007
For those who are not familiar with Google's Page Rank(TM), which is commonly known as PR, it is Google's calculation or score of a web page based on external and internal linking of a site, as well as on-page criteria of the web page being linked to as well as the web page being linked from. The Page Rank calculation is much more detailed and complex, and we go into the calculation in more detail later in the tutorial, as well point out other places that you can read up on how Google calculates a web page's PR.
Before you can begin to develop or increase the PageRank(TM) of your website and individual web pages, you will need to evaluate what the PageRank of your site's pages is currently. To view the PR of your site you will need to download the Google Toolbar.
PageRank is in some ways related to link popularity, but the calculation is dependant on the quality and strength of the links, not just the number of links. So, how does one go about building and increasing their Page Rank. It is not as difficult as some may think.
Internal linking
Internal linking also plays a factor in the Page Rank(TM) of the pages within a site. It is most common to see the homepage, index.htm, to have the highest PR of the website.
The linking structure within the site should follow the themed approach to internal linking, which stresses importance on minimizing linking between 2nd and 3rd level directories and pages. In our article, Surviving the Google Update, we discuss the importance of good internal linking and how to apply this linking structure to your site.
Let's run through an example. The homepage of your site has a PageRank of 6. This usually means that there are a good number of other websites that link to your homepage that also have a PR of 5,6, and above. You link your homepage that has a PR of 6, to your second level pages, which will in turn have a PR of 5. You link all of these second level pages to each other, which will not affect the PageRank of the pages. Now, you link all of the secondary pages that have a PR of 5 to the tertiary pages that will in turn have a PR of 4. If you have quarternary pages, you would link the tertiary pages that have a PR of 4 to the quarternary pages that would in turn have a PR of 3.
Why does this PR reduction take place when digging deeper into the structure of your website? There have been many discussions, theories, and speculations among the search engine optimization professionals in the industry as to why this takes place. Some think that Google does this as a result of the deep structure as it does not prefer it. Others think that this PR reduction takes place as a result of the smaller amount of internal linking that takes place. Instead, why not consider all of the factors? The tertiary and quarternary pages have several different characteristics than the primary and secondary pages. These pages with the lower PR are deeper in the site structure, have less internal linking, and in most cases less external linking. What can be done to make sure that these important pages that are deeper in the site increase their PageRank?
Since the internal linking of your site plays a factor, not in increasing PR, but in sharing the PR of the site, and the dilution of your keyword strength and theme, it is important to review the internal linking structure of your site. If your linking structure follows the example above, then there are modifications that could be made to improve the site's internal linking. Follow this checklist of internal linking questions and comments:
- Make sure that your primary page(s), the index.htm page, links to your secondary pages or secondary levels.
- Make sure that your secondary pages link to each other
- Link your secondary pages to the third level pages within their sub-directory, sub-domain, or level
- Link the third level pages within each specific sub-directory or sub-domain to each other.
- Link the third level pages back to the secondary page that it was linked from
- Make sure that the there is not heavy linking between third level pages
- Link to pages, regardless of level, that are relevant
- Link to pages, regardless of level, where the text on the page being linked from is keyword specific to the page that you are linking to
- If there are fourth level pages, follow the same linking structure that has been laid out in this checklist
Other reminders:
- Only link pages within your site that are relevant to each other
- Use keyword specific link text when linking between pages
- Use standard HREFs in links that are easy for the search engine robots.
These tertiary and quartenary pages are the most important pages as they are the web pages that are targeting the refined keywords within your keyword set. In some cases it would be detrimental to the ranking of these pages if they have a PR of 3 or 4, and not the 5 or 6 that the top-level pages enjoy. In other cases it is possible for a page with a PR of 3 or 4 to rank very well, but this depends on a number of other variables. A good Page Rank is the icing on the cake for the web page that has been fully optimized. When attempting to increase the PR of a web page through the influence of external linking, it is necessary to work on the PageRank of each web page separately and as if the pages are a site in-of-themselves.
We will discuss more on the external links, which is another factor that affects PageRank (TM)
Usually the web hosting services people deem as adequate lack features like backup and although it is cheap hosting but a webhost that does not offer all this, is not worth the moolah, no matter how much cheap hosting it is. Even pay per click wont be able to make up for it.
.
Before you can begin to develop or increase the PageRank(TM) of your website and individual web pages, you will need to evaluate what the PageRank of your site's pages is currently. To view the PR of your site you will need to download the Google Toolbar.
PageRank is in some ways related to link popularity, but the calculation is dependant on the quality and strength of the links, not just the number of links. So, how does one go about building and increasing their Page Rank. It is not as difficult as some may think.
Internal linking
Internal linking also plays a factor in the Page Rank(TM) of the pages within a site. It is most common to see the homepage, index.htm, to have the highest PR of the website.
The linking structure within the site should follow the themed approach to internal linking, which stresses importance on minimizing linking between 2nd and 3rd level directories and pages. In our article, Surviving the Google Update, we discuss the importance of good internal linking and how to apply this linking structure to your site.
Let's run through an example. The homepage of your site has a PageRank of 6. This usually means that there are a good number of other websites that link to your homepage that also have a PR of 5,6, and above. You link your homepage that has a PR of 6, to your second level pages, which will in turn have a PR of 5. You link all of these second level pages to each other, which will not affect the PageRank of the pages. Now, you link all of the secondary pages that have a PR of 5 to the tertiary pages that will in turn have a PR of 4. If you have quarternary pages, you would link the tertiary pages that have a PR of 4 to the quarternary pages that would in turn have a PR of 3.
Why does this PR reduction take place when digging deeper into the structure of your website? There have been many discussions, theories, and speculations among the search engine optimization professionals in the industry as to why this takes place. Some think that Google does this as a result of the deep structure as it does not prefer it. Others think that this PR reduction takes place as a result of the smaller amount of internal linking that takes place. Instead, why not consider all of the factors? The tertiary and quarternary pages have several different characteristics than the primary and secondary pages. These pages with the lower PR are deeper in the site structure, have less internal linking, and in most cases less external linking. What can be done to make sure that these important pages that are deeper in the site increase their PageRank?
Since the internal linking of your site plays a factor, not in increasing PR, but in sharing the PR of the site, and the dilution of your keyword strength and theme, it is important to review the internal linking structure of your site. If your linking structure follows the example above, then there are modifications that could be made to improve the site's internal linking. Follow this checklist of internal linking questions and comments:
- Make sure that your primary page(s), the index.htm page, links to your secondary pages or secondary levels.
- Make sure that your secondary pages link to each other
- Link your secondary pages to the third level pages within their sub-directory, sub-domain, or level
- Link the third level pages within each specific sub-directory or sub-domain to each other.
- Link the third level pages back to the secondary page that it was linked from
- Make sure that the there is not heavy linking between third level pages
- Link to pages, regardless of level, that are relevant
- Link to pages, regardless of level, where the text on the page being linked from is keyword specific to the page that you are linking to
- If there are fourth level pages, follow the same linking structure that has been laid out in this checklist
Other reminders:
- Only link pages within your site that are relevant to each other
- Use keyword specific link text when linking between pages
- Use standard HREFs in links that are easy for the search engine robots.
These tertiary and quartenary pages are the most important pages as they are the web pages that are targeting the refined keywords within your keyword set. In some cases it would be detrimental to the ranking of these pages if they have a PR of 3 or 4, and not the 5 or 6 that the top-level pages enjoy. In other cases it is possible for a page with a PR of 3 or 4 to rank very well, but this depends on a number of other variables. A good Page Rank is the icing on the cake for the web page that has been fully optimized. When attempting to increase the PR of a web page through the influence of external linking, it is necessary to work on the PageRank of each web page separately and as if the pages are a site in-of-themselves.
We will discuss more on the external links, which is another factor that affects PageRank (TM)
Usually the web hosting services people deem as adequate lack features like backup and although it is cheap hosting but a webhost that does not offer all this, is not worth the moolah, no matter how much cheap hosting it is. Even pay per click wont be able to make up for it.
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Labels: Page Rank
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Submit Your Site Instantly with Directory Submitter
Saturday, August 4, 2007
As the search engines are evolving each and every day, it's getting harder and harder to get top search engine rankings.
The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.
Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.
These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:
1.The age of the website linking to you
2.The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.
Not only that, but there are literally thousands of website directories on the internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.
There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Esentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory.
So, not only does it save you time in finding all of these directories, BUT it saves you an incredible amount of time filling out each and every website's submission criteria. To learn more about Directory Submitter, visit the link below:
But, please keep this to yourself, as I'd like to keep this our secret weapon :-)
Enjoy!
Certifications like 310-035 as well as 642-382 and 642-426 are hard without the basic knowledge of 642-444 and 70-284. Missing 70-293 will be alright though.
The search engines now, highly favor, websites that have a large number of quality, one way links pointing to them. Because of this, it's absolutely critical that we consistently try to get other websites to link to us, WITHOUT us linking back to them.
Yes, reciprocal linking is becoming less and less valuable. Submitting your website to website directories is an excellent way to get, quality, 1 way links pointing to your websites. You see, many of the website directories online have a high amount of page rank and have been online for several years.
These are 2 of the most important criteria for determining what a good link is, vs what a bad link is. These two criteria are:
1.The age of the website linking to you
2.The Page Rank of the website linking to you
With that said, many of these directories have both a high Page Rank AND are old websites, giving them more authority and power in the search engines.
Not only that, but there are literally thousands of website directories on the internet that are absolutely free for you to submit your website to! While it does take time to find these directories and then manually fill out all of the required criteria to submit your website, it is an excellent way to help increase your search engine rankings.
There are some good website directory submission software products on the market. The best of which is a product called Directory Submitter created by Brad Callen. Esentially you simply enter your website details into the software program 1 time, and then click on any of the 1600+ website directories in the software and it wil automatically fill in all of the submission criteria for you. Click the submit button and then your site has been instantly added to the website directory.
So, not only does it save you time in finding all of these directories, BUT it saves you an incredible amount of time filling out each and every website's submission criteria. To learn more about Directory Submitter, visit the link below:
But, please keep this to yourself, as I'd like to keep this our secret weapon :-)
Enjoy!
Certifications like 310-035 as well as 642-382 and 642-426 are hard without the basic knowledge of 642-444 and 70-284. Missing 70-293 will be alright though.
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Directory submissions as a Promotion Strategy
Friday, August 3, 2007
Yesterday, we have talked about the Article Marketing. What about other marketing strategies? Have you ever heard of directory submission? There are a huge number of directories available, even I have one directory for Ad Publishers. Most Often, it is free to submit your site to more than a hundred of directories with high PR. You will be able to specify submission title (e.g. anchor text for you link), your description and your link. Good news is that it will not cost much to submit your web-site to directories starting with PR4. But let's think about content where your link will be listed.
If you are submitting business management related web-site, then you should carefully choose a category to place your link, the perfect would be "Business > Management", but there will be also a lot of other links. Take this blog as an exmaple, I would choose Computers and Internet > Blogs > Make Money to be my subcategory. There is no guaranty that Google will treat these links and their description as related to your niche. But directories submission works now fine, it is a cheaper option (or addition) to article marketing.
There are also a number of methods. For instance, it is talked widely, that you should participate in forums for your topic. This is a great idea, but it will cost you much more time to find and answer questions in forums. Also, if you would like to hire someone to answer posts in forum you will have to pay much more than in the case of article marketing or directory submission.
Tomorrow, I will share one useful and free software with you that enables you to streamline your submission process. Stay tuned.
Usually certifications like 640-801 and 350-029 become easy if one has 642-523 or 642-552 to his credit. If not, one can always go for a 70-294 or a 70-297 at any time.
If you are submitting business management related web-site, then you should carefully choose a category to place your link, the perfect would be "Business > Management", but there will be also a lot of other links. Take this blog as an exmaple, I would choose Computers and Internet > Blogs > Make Money to be my subcategory. There is no guaranty that Google will treat these links and their description as related to your niche. But directories submission works now fine, it is a cheaper option (or addition) to article marketing.
There are also a number of methods. For instance, it is talked widely, that you should participate in forums for your topic. This is a great idea, but it will cost you much more time to find and answer questions in forums. Also, if you would like to hire someone to answer posts in forum you will have to pay much more than in the case of article marketing or directory submission.
Tomorrow, I will share one useful and free software with you that enables you to streamline your submission process. Stay tuned.
Usually certifications like 640-801 and 350-029 become easy if one has 642-523 or 642-552 to his credit. If not, one can always go for a 70-294 or a 70-297 at any time.
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Let's Begin with Article Marketing
Thursday, August 2, 2007
Traffic is king. The most fundamental stuff that every money blogger needs is traffic. There are many web promotion methods or strategies out there in the web, and I am going to introduce one by one. Today, I am going to discuss Article Marketing. Article marketing is one of the most popular stratrgies used by internet marketers. Why use article marketing and not some other kind of marketing? To answer this question, we need to first list the types of online marketing that are popular today, then we will be able to compare results and will find out in what case article marketing works better than any other kind of marketing.
Let's begin with article marketing itself. First, what kind of stuff you need to do for article marketing? You will need to write an article for submission purpose and you will need to submit it to many websites or just to few major ones. The costs for copy-writing service start at 10$ per 500 words and depend a lot on quality of the article. There are may freelance writers that is waiting for your requests. As for submission you can do it yourself or find really cheap options, for instance you can submit to bulk sites for just 10$.
What about the results? You will have an article listed on hundred of sites, that tells about your niche site/ pages, and you will have a link which points to your site. There are good chances that Google will treat this page and the link as useful. As link comes from article which is related to your website topic. Tomorrow, I will share more on directory submission, another way to drive traffic to your site.
Getting through 642-372 and 70-431 is easy if you have already cleared 642-552 or even 70-526. If not, even 642-453 will be difficult for you.
Let's begin with article marketing itself. First, what kind of stuff you need to do for article marketing? You will need to write an article for submission purpose and you will need to submit it to many websites or just to few major ones. The costs for copy-writing service start at 10$ per 500 words and depend a lot on quality of the article. There are may freelance writers that is waiting for your requests. As for submission you can do it yourself or find really cheap options, for instance you can submit to bulk sites for just 10$.
What about the results? You will have an article listed on hundred of sites, that tells about your niche site/ pages, and you will have a link which points to your site. There are good chances that Google will treat this page and the link as useful. As link comes from article which is related to your website topic. Tomorrow, I will share more on directory submission, another way to drive traffic to your site.
Getting through 642-372 and 70-431 is easy if you have already cleared 642-552 or even 70-526. If not, even 642-453 will be difficult for you.
Labels: article marketing, traffic
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Setup Your Blog in Blogger.com
There is a lot of free blogs on the web that you can choose. But the one in blogger.com is a bit different. It allows you to paste your own Adsense ads here and make money from it. Why don't we take a ride and open a free blog account in blogger.com?
The application is very simple and consists of three steps:
1. Choose a blog name you like:
You can choose a nice sub-domain for your blog. Just pick up one name that best describe your site. Also, it should be easily memorable to visitors. Apart from that, if you have your own domain or subdomain, you can also use your own domain to replace the one in blogger.com. In my case, I choose http://www.blogformoney.org/ as my blog URL. In the new version of blogger, you may even apply a new domain name and then host this domain at Google server at dns.google.com. In this way, you can have an unique domain name like mine, and no need to apply for a web hosting service which is a bit expensive.
2. Provide your personal information
This step is also easy. Similar to other online services you apply, just prvoide blogger.com your name, email address etc. All the information are kept confidential, and no need to worry about the junk mails that may send to your email address.
3. Pick up a template
Among a series of templates, just choose the one you love. Pick a wrong one? No worry, you can change this template whenever you want. Apart from those free templates provided in blogger.com, you can also find other blogger templates in other websites. You may even pick up a three-column template like mine. If you are a HTML savvy, you can also make your own unique template.
When finalizing your domain name registration make sure that the respective web hosting services are reliable. Most of the wireless internet providers suggest the ecommerce web hosting they are compatible with. So if you are planning on going wifi, contact your wireless internet service beforehand. This is the basic rule of search engine optimization.
The application is very simple and consists of three steps:
1. Choose a blog name you like:
You can choose a nice sub-domain for your blog. Just pick up one name that best describe your site. Also, it should be easily memorable to visitors. Apart from that, if you have your own domain or subdomain, you can also use your own domain to replace the one in blogger.com. In my case, I choose http://www.blogformoney.org/ as my blog URL. In the new version of blogger, you may even apply a new domain name and then host this domain at Google server at dns.google.com. In this way, you can have an unique domain name like mine, and no need to apply for a web hosting service which is a bit expensive.
2. Provide your personal information
This step is also easy. Similar to other online services you apply, just prvoide blogger.com your name, email address etc. All the information are kept confidential, and no need to worry about the junk mails that may send to your email address.
3. Pick up a template
Among a series of templates, just choose the one you love. Pick a wrong one? No worry, you can change this template whenever you want. Apart from those free templates provided in blogger.com, you can also find other blogger templates in other websites. You may even pick up a three-column template like mine. If you are a HTML savvy, you can also make your own unique template.
When finalizing your domain name registration make sure that the respective web hosting services are reliable. Most of the wireless internet providers suggest the ecommerce web hosting they are compatible with. So if you are planning on going wifi, contact your wireless internet service beforehand. This is the basic rule of search engine optimization.
Labels: blogger
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Launch of "Blog For Money"
Wednesday, August 1, 2007
I am happy to announce that my new blog about making money online through blogging. I will focus on sharing the tips and information on all PPC and affiliate programs, but not Google Adsense(TM). This is because I already have a blog that specifically talks about the Adsense program called Da Gsense Codes. I hope you can enjoy this blog, and the information inside. Stay tuned!
At the same time, please subscribe my blog feed, as well as provide a backlink to it too!
At the same time, please subscribe my blog feed, as well as provide a backlink to it too!
Labels: general
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I'm Joe Li
From Hong Kong
