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Google PageRank is obviously important to many webmasters, including me. Recently, when I go to different forums to buy high PR domain, I figure out that there are quite a lot of domains that "claim" to have high PR. In fact, the PR shown in Google Toolbar also indicates the claimed PR. But the truth is...

The victim of these scams are normally new webmasters who just jump into the domain market. They have spent several hundreds dollars to buy the new domains, but the truth is they are worthless. In light of that, I am going to discuss some easy ways how you can check a website/domain for a valid Google Page Rank or a fake page rank. So, how to check a fake/forged PageRank as well as a valid PageRank?

• Step :1 ) Check the Google Toolbar. Because many website just add fake PageRank button or image on their website. So, if you have a functional Google Toolbar, you will immediately figure out the fake PR.


• Step :2 ) Check to see if the page rank showed by Google tool bar is a temporary glitch or not. You may use iWebtool PageRank checker tool or checkpagerank.net to make sure all the Google data centers are showing the same page rank for a specific domain or webpage.


• Step :3 ) Check to see if the website or domain PageRank is suspicious or valid by widely used SEOlogs's fake PageRank detection SEO tool and PR checker. In addition, checkpagerank.net also offers immediate answers on whether the PR is valid or forged


• Step :4 ) The last step is to check few back links manually. You should type link:websitename.com in the Google search box. This step is very vital because, by following this step you can tell if the domain is using any redirection to achieve fake PageRank or not. Once Google shows all the backlinks in search results page (SERP), click on label "Cached" beside URL. It will show you the Google’s cache of that URL.

After you reach one of those Google's cached page, click to view the source code (Click View>"Source" or "Page Source" from your web browser's menu bar) of the webpage and search for the domain name you are trying to check for valid PR. If you do not find the domain name, try another URL from the search result page. If none of the URL shows the domain name in their source code, then you have to come to the conclusion that the domain or website you are checking valid PageRank for, used URL redirection to get fake PR.

I hope this post will help you to figure out a fake PageRank or a valid PageRank when you are going to buy a several hundreds domain names.

In order to get a higher PageRank (PR), you need to have a lot of backlinks. However, there are differences for the backlinks coming from different sites and domains. It was generally believed that the backlinks from .edu or .gov are important for Google PageRank. How would you build a lot of backlinks from .edu or .gov sites? One very good way to do so is to find some .edu or .gov blogs that do not have the no-follow attribute, and then leave comments to them.

In this post, I am going to reveal a very easy way to build links from .edu or .gov sites in a matter of minutes. The key is to search the .edu and .gov sites which contains the similar keywords as your site and allow to make comments. You can search in Google using the following search term: site:.edu in url:blog “comment” -”you must be logged in” -”posting closed” -”comment closed” “keyword”. Replace the keyword with anything related to your site will give you a list of .edu sites which you can make comments and get back links. You can do the same if you want to leave comments in .gov blogs.

But remember, many blogs have enabled the comment moderation, and so you should not leave any spam comments. Do make them interesting and constructive, and the moderator will thus approve your comment and your link will be shown.

I came across a good post from Digitalpoint, and I think that is a good post to explain the relationship between PR (PageRank) and SERP. So, let's enjoy it.

Does PR really matters? Is SERP is everything? Is PR only good for link selling? Is buying links right? Or is selling links wrong? Can I gain any advantage with PR against my competitor? Can PR actually help me with anything at all if I am not selling/buying links?

In my opinion it really.... depends on your own ethics and needs as a webmaster and your purpose for the site overall. As for me, I don't buy or sell links, never did and never will cause according to me it is unnecessary and I believe in my own capabilities to be linked to by others.

In my honest opinion:

a) PR does matter, and it matters quite a lot. Why would it matter? How can I prove that? It matters when you search for the most competitive terms and only the ones with good PR turns up in SERP's first page. PR matters when you want reputation of a site not only in SERP rankings but in other people's opinion. PR matters in terms of trust also, a visitor who has the slightest idea of PR will know the difference of a PR less site and one without it. Does it mean that a site without PR and sites just starting up doesn't have that capability? Definitely it has the capability. Everyone starts from the pit, the very bottom where PR is non existent. Building trust and writing/creating "quality" content will earn that trust even if you do not have a PR. With that being said, now imagine if the site also had PR beside that quality content and trust! Exactly, at least and even if you don't rank well in the search engine, the people (the savvy ones) who will visit your site will know its importance in terms of google's opinion to it all.... I mean, its safe to assume that PR is Google's opinion of you... say it isn't so?

Some say, backlinks are everything.... wrong! Backlinks are only part of the PR assessment... The correct term should be quality backlinks and the diversity of those back links.... With much less quality backlinks (I am not talking in terms of 50 backlinks of course... more!) than another site it is most possible to achieve a good PR similar, equal, more than that site. It is a proven fact!

b) So does it mean that PR can effect SERP rankings? Hell knows it can! Search for the term computer and check the PR of the sites of the first page... all have PR! Good PR! Now some sites with higher PR will rank lower in the search engine.... why? Because my good friend, PR is given to you after a certain period of time, rankings are much much much more dynamic and the "whole pie" of rankings is not ENTIRELY based on PR. It is based on number of links, people talking about it without links, the diversity of the links, and the authority of those links as a whole. SERP positions can vary everyday, every hour but PR (talking about Toolbar PR here which... we can find out right?) varies only after a certain period of time. To me, SERP is determined by much more complex stuffs than PR, but PR is a big chunk of its determination. Coming back to the "lower PR higher serp" issue we will see that the difference in terms of position is merely between a page, meaning, if the lower PR site is at number uno then the higher PR site is there within the first page. BUT, in the long term without quality contents, that lower PR site will surely fall and that is a fact. But, the factor of time depends on the niche itself. Some niches get new content every one second and some does within a week so definitely the niche you are in really does matter.

c) Those saying PR is only good for link selling is absolutely blind. There are enough non profit organizations and bloggers and personal sites out there which can prove it wrong and I am one of them. I don't brag about PR (Hell my site is down right now!! ) and I think there is nothing to brag about, cause PR does the talking itself. Link buying/selling for PR in my opinion is just ugh!!! But, if you are buying/selling it for traffic then its a whole different issue but we are not going into that.

d) PR is very useful for ranking well in the SERP engine and I hope searching for the term of computer proves that. Like, Dell's PR is 8/10 and Apple's PR is 9/10. So why exactly would DELL be up there over Apple in the rankings? Because, its a general fact that Dell is much more popular to people than Apple is. So Dell ranks better! So next question is why don't Google presents Dell with Apple's PR or better? Simple, cause in terms of web development (I am talking about internet and not designing) Apple is much more relevant and "giving to the community" than Dell is and Apple is gifted with that PR 9 (once again in my opinion). In this world's economy not always quality comes first, sometimes we will compromise on quality if it is of a lesser price and easier to implement and that is the case with RANKINGS. PR is what the VALUE of a site is, RANKINGS is the POPULARITY of a site as a whole. Blackhatters can manipulate rankings big time but not in the long term, NEVER! Google is quite supreme and end of the day Google's search engine is an user friendly search engine.... NOT a webmaster friendly and that is the way it should be.... cause unlike you and me, others are not webmasters! It is OUR duty to get used to that cause that is how it SHOULD BE.

Lastly, as an webmaster it is your duty and motivation to serve your visitors right? If that is the case, then there should not be any problem with anything cause visitors give you PR. Not all visitors, NO... visitors who are other webmasters or visitors who are friends of other webmasters and who will promote your site for free. That what gives you rankings, both in terms of SERP and PR. This is the very reason why non profit sites do so well in terms of SERP and PR both, cause they simply do not care about it well and goes for quality content and so should everyone!

Lastly, PR matters like hell... and it will always matter cause PR after all haven't got any drawbacks whatsoever. And if your ethics are right in terms of PR, its easier to get than to lose it.

I am that kind of webmaster that aims to achieve better PR for all of my sites, though I am still reluctant to buy or pay for the backlinks, since I often hear those bad sides of them. My attempt to gain links from the others' sites is through my content and quality posts. When readers visit and read all the posts in your site and find it useful, they will be more likely to put a backlink to you for their respective readers.

I am going to share a new and yet simplified Google Pagerank formula with you. I came across with this is DigitalPoint. If you have a good memory, you may know that I have shared a similar formula in terms of links. But this time, this formula would be in points form. See which one you prefer.



There are some rules suggested by the author that you need to remember:
- If you receive a link to any related sites, multiply your points FROM THAT SITE ONLY by 7

- If you site is entirely original content multiply your points by 1.7

- If you buy any backlinks or attempt to artificially increase PR in any way multiply all points by 0 and go do something else

Today, I am going to focus on Page Rank again. As you may know, SEO talks about two things - On-page optimization and Off-page optimization. You can handle the on-page optimization without any problem since you can have full control on what to show or to have in your site. On the other hand, it is not under your control in case of off-page optimization which talks about the inbound links. As the title of this post implies, how many links do you need to in order to achieve certain PR of your site? First of all, let's look at the table below:

External linking is the largest factor in determining PageRank, and is the place where you have the least control. There is no way to force another web master to link to your site, especially when they already have a high PageRank. For this reason and many more, increasing your PageRank is difficult, but important nonetheless. In this section we will discuss why external linking is important to the PageRank of your web pages, what the correct way to link is, who to request links from and why these links have such importance.

The actual amount of effect that Google's PageRank has on the ranking of a website or web pages is debated, and it is probably safe to say that Google will not be letting us know anytime soon. What we do know is that a web page's PR does play a role in Google's indexing and Google's ranking. The higher a web page's PageRank, the more frequently it will be crawled and refreshed. While in most cases, a higher PR will accompany a higher-ranking site; it is not always the case. As we mentioned earlier, a high PR can sometimes be the icing on the cake, or what gives a strong hold on a good ranking.

PageRank is a pretty complex mathematical calculation, but can be broken down into a simple version. PageRank is Google's scoring of Page A. This scoring is based on the external links that point to Page A, and certain variables within the pages that the links come from. A link from Page B is held as a vote for Page A, and if Page B has a high PageRank, this will is taken into account and will have a positive effect when calculating the PR of Page A. If Page B, C, and D, all link to Page A, but Page B, C, and D all have a PR of 2, then this will be taken into account when calculating the web page's PageRank. In the second situation, the pages with low PageRank's that link to Page A will not affect Page A's PR in a negative effect, but will also not affect it in a positive way.

Another very important part of the PageRank calculation is the use of on page criteria and title tags by Google when determining PageRank. When Google is determining the PR of Page A by evaluating the votes, or links, from Page B and others, it will also take into account the on page criteria and title tags of Page B and other links that are pointing to Page A. If Page A's target keywords and theme are "widgets" then this is what Google will look for in the external links that are pointing to your site. If Page B, C, and D all have a high PR (above 6), and all have the keyword "widgets" in the on page criteria and title tag, Google will notice this and use these links when determining Page A's Page Rank. What does this mean?

This means that when contacting other websites to link to your site in the attempt to build and increase your Page Rank, these web pages that you are requesting a link from should be relevant and of the same theme and market of the page that you are requesting they link to. Perform a search for your target keyword in Google, ODP, and Yahoo to start, and check the top 40 ranking sites. Can you find a place where they would place a link to your web page? If so, contact them and request that they link to your site. Be prepared for them to ask for a reciprocal link. Dig through your category and related categories in the Google directory, and contact sites that are listed high within each category. Google's directory will show you the PageRank of each site listed in the category, which help you to determine which site's are of the highest value to contact.

Another important part of the external linking campaign is the actual links and the way that they are formatted. Following the same example that we have been using, let's assume that you are attempting to improve the ranking for a web page that targets "widgets". Still following the example above, you would contact other websites with a high PageRank that target "widgets" and ask them to link to your "widgets" page. To maximize results from these links, you would want the link text pointing to your site to read "widgets", or other link text that is keyword rich and descriptive.

To continue upon the external linking development for your website, there is another point that must be made that will be crucial to the successful building of PageRank. One common mistake when building PageRank is that webmasters or search engine optimization professionals will contact other webmasters and request that they only link to the homepage or the top level of a section. This can have two effects, which will be explained shortly, but the pages that are below these pages linked to will not encounter the full effects of being linked to.

If you request a link to a top-level page or the homepage of your site, this will have a positive effect on this page. If the PageRank of this page increases, then the page below it will increase (if the internal linking structure is correct), but it will still be one PageRank number below the page above it that was linked to. If you have quality content pages that are deep in your site structure, you will have to go further than this to increase the PageRank for those pages.

Let's follow an example. Your site's main topic is "flowers", with one of the next sub-directories being "roses". Within the sub-directory "roses", you have 4 different sub-directories: "yellow roses", "red roses", "pink roses", and "white roses". Within these 4 sub-directories, you have a number of pages dealing with each type of flower. The way that this site is set up follows the themed approach.

Now let's suppose that your site is of decent stature and Google gives the homepage a PageRank of 6. (A PageRank of 6 is good, but it is not good enough that you wouldn't want to increase it.) With the home page at 6, the second level, "roses", would have a PR of 5, each sub-category, "yellow roses" for example, would have a PR of 4, and the pages below that would have a PR of 3. These sub-categories and pages that are below are the niche keywords and the ones that are going to bring you the targeted traffic that is easily converted.

To increase the PageRank of these pages and sub-categories, first you need to follow the internal linking structure that was outlined and illustrated earlier in this tutorial. Next you need to work on the external linking, or link popularity, for each page and sub-category page. Following the example above, you should start with the homepage and work your way down. Since the theme of the homepage is "flowers", search for pages and sites with a high PR that have the same theme of "flowers" and request that they link to your homepage. The second level is "roses", so you would want to search for web pages and websites that have the theme or main topic "roses" and request that they link to your "roses" section. (If you have them link to the homepage, this will not work) See the pattern forming here?

One problem that you may encounter is finding sites or pages with a high PR that match your theme. For example, it may be difficult to find sites that are dedicated to simply "white roses", and not just "roses" or "flowers". Instead of the desired linking pages having a PR of 6 or 7, they have a mere 3 or 4. If this is the case, you should ask for the links from these pages with a mediocre PageRank, and then continue your search. Seek out more of these sites to make up for the low PageRank. Once you have contacted these sites within your theme or main topic, you should contact some of the sites from the level above and request that they link to these pages.

Your site and pages within your site must meet certain criteria for this to work, with one piece being the most important: the site and pages within your site must be quality content that people will actually want to link up to. This is one of the basic points of PageRank: Google can tell which pages and sites are authorities as they have a large number of high quality links pointing them. If your site is full of spam, or otherwise undesired content, it may be difficult to get the quality links, whether internal or external, that you need for a high PR.

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For those who are not familiar with Google's Page Rank(TM), which is commonly known as PR, it is Google's calculation or score of a web page based on external and internal linking of a site, as well as on-page criteria of the web page being linked to as well as the web page being linked from. The Page Rank calculation is much more detailed and complex, and we go into the calculation in more detail later in the tutorial, as well point out other places that you can read up on how Google calculates a web page's PR.

Before you can begin to develop or increase the PageRank(TM) of your website and individual web pages, you will need to evaluate what the PageRank of your site's pages is currently. To view the PR of your site you will need to download the Google Toolbar.

PageRank is in some ways related to link popularity, but the calculation is dependant on the quality and strength of the links, not just the number of links. So, how does one go about building and increasing their Page Rank. It is not as difficult as some may think.

Internal linking
Internal linking also plays a factor in the Page Rank(TM) of the pages within a site. It is most common to see the homepage, index.htm, to have the highest PR of the website.

The linking structure within the site should follow the themed approach to internal linking, which stresses importance on minimizing linking between 2nd and 3rd level directories and pages. In our article, Surviving the Google Update, we discuss the importance of good internal linking and how to apply this linking structure to your site.

Let's run through an example. The homepage of your site has a PageRank of 6. This usually means that there are a good number of other websites that link to your homepage that also have a PR of 5,6, and above. You link your homepage that has a PR of 6, to your second level pages, which will in turn have a PR of 5. You link all of these second level pages to each other, which will not affect the PageRank of the pages. Now, you link all of the secondary pages that have a PR of 5 to the tertiary pages that will in turn have a PR of 4. If you have quarternary pages, you would link the tertiary pages that have a PR of 4 to the quarternary pages that would in turn have a PR of 3.

Why does this PR reduction take place when digging deeper into the structure of your website? There have been many discussions, theories, and speculations among the search engine optimization professionals in the industry as to why this takes place. Some think that Google does this as a result of the deep structure as it does not prefer it. Others think that this PR reduction takes place as a result of the smaller amount of internal linking that takes place. Instead, why not consider all of the factors? The tertiary and quarternary pages have several different characteristics than the primary and secondary pages. These pages with the lower PR are deeper in the site structure, have less internal linking, and in most cases less external linking. What can be done to make sure that these important pages that are deeper in the site increase their PageRank?

Since the internal linking of your site plays a factor, not in increasing PR, but in sharing the PR of the site, and the dilution of your keyword strength and theme, it is important to review the internal linking structure of your site. If your linking structure follows the example above, then there are modifications that could be made to improve the site's internal linking. Follow this checklist of internal linking questions and comments:

- Make sure that your primary page(s), the index.htm page, links to your secondary pages or secondary levels.
- Make sure that your secondary pages link to each other
- Link your secondary pages to the third level pages within their sub-directory, sub-domain, or level
- Link the third level pages within each specific sub-directory or sub-domain to each other.
- Link the third level pages back to the secondary page that it was linked from
- Make sure that the there is not heavy linking between third level pages
- Link to pages, regardless of level, that are relevant
- Link to pages, regardless of level, where the text on the page being linked from is keyword specific to the page that you are linking to
- If there are fourth level pages, follow the same linking structure that has been laid out in this checklist

Other reminders:

- Only link pages within your site that are relevant to each other
- Use keyword specific link text when linking between pages
- Use standard HREFs in links that are easy for the search engine robots.

These tertiary and quartenary pages are the most important pages as they are the web pages that are targeting the refined keywords within your keyword set. In some cases it would be detrimental to the ranking of these pages if they have a PR of 3 or 4, and not the 5 or 6 that the top-level pages enjoy. In other cases it is possible for a page with a PR of 3 or 4 to rank very well, but this depends on a number of other variables. A good Page Rank is the icing on the cake for the web page that has been fully optimized. When attempting to increase the PR of a web page through the influence of external linking, it is necessary to work on the PageRank of each web page separately and as if the pages are a site in-of-themselves.

We will discuss more on the external links, which is another factor that affects PageRank (TM)

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