8 Tips to Maximize Revenue in Contextual Advertising
Tuesday, May 6, 2008
1. Determine What Kind of Blogs are best for Contextual Advertising
Contextual advertising may not fit for all blogs. Some blogs do extremely well with it, earning 5-figures or more in a month while others earn mere pennies a month. What surprise me is that it's not about traffic as there are some blogs getting only 5,000 ad impression that earn more that those getting 50,00 impression monthly. So, what kinds of blogs do well on contextual ads?
Experiences and testimonies reveal that visitor's characteristics determine what blogs work well with contextual ads. These are:
* Blogs where visitors are in a buying mood
* Blogs where visitors are looking for information on specific products or services that interest them. These may be product, business opportunity, looking to buy tickets, and etc.
* Blogs where visitors are researching ways to spend money.
* Blogs where there is a high percentage of fresh unique visitors as regular visitors tend to ignore ads
* Blogs where visitors show an interest to ads, and not just the blog's offerings
is also what the technology will read to serve well-targeted ads.
So, if you are up to contextual advertising, the next time you create your next blog, be sure the kind of visitor will fall under the above categories. And if contextual advertising is not working for you as you expect, be sure to check out other forms to monetize your blog such as affiliate programs and CPM-based advertising.
2. Develop High Quality Content for Your Visitors
Looking at it from the advertisers' perspective, many prefer their ads to be shown on blogs with good content. Remember, content is what brings visitors to blog, and content is what makes them interested in the ad. In contextual advertising, content
3. Stick firmly to the Terms and Policy of Contextual Ad Networks
You don't want to lose a good revenue source that may be giving you as much as $2,000 a month just because you did not read the terms that you have supposedly agreed. Read and understand the terms of service. Its' purpose is to spells out the do's and don'ts that will guide you in your program participation.
4. Use and Analyze Data
As a participant in a contextual advertising program, you will be provided with reports that tell you how effective the program is working on your blog. The basic metrics will include page/ad impressions, number of clicks, click-through rate (CTR) and earnings. Some provide effective CPM, or the cost per thousand impressions. These metrics can help you analyze what is working well in your blog, and whether you can improve your revenues.
5. Repeated Experiments
Experiment and see what works best for your blog. If the revenue increases, then stick with it. If not, leave it and try something else.
You can manipulate 3 things to increase your contextual advertising revenues. These are ad impressions, number of clicks, and click-through rate. Even if your traffic is not growing as fast as you hope for, you can grow your revenues if you improve your click-through rate. And you can improve the performance of the contextual ads in your blog by experimenting on layout, colors, ad format, and number of ads.
6. Blog Promotion
This is one of the most difficult parts to do. Increasing the traffic to your blogs and continuously building your blog (like publishing new posts frequently) is always a good way to improve revenues, not just contextual advertising.
7. Keywords Diversity
Advertisers bid for keywords and the amount they are bidding affects your contextual advertising earnings. To protect your revenues from wild fluctuations, the best approach would be to diversify your keywords by developing content based on different topics.
8. Build an Empire of Blogs
This is similar to the tips I shared before in Make $500 a Month with Adsense. Remember, don't put all your eggs in one basket, as it may fails all of sudden. The more blogs you have the higher your contextual revenue expected. If one blog's contextual advertising dries up, you still have others to enjoy, right?
I hope you find the above information valuable. These are excellent ideas to follow to increase your blog's contextual revenues.
Good luck.
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New Privacy Policy in Updated Terms and Conditions
Thursday, February 28, 2008
This time around, most of the changes to the Terms and Conditions fall into two broad categories: 1) future products and features and 2) privacy requirements. In addition to that, there are some specific requirements that make it necessary for publishers to post and abide by a transparent privacy policy that users see. According to this policy, publishers must notify their users of the use of cookies and/or web beacons to collect data in the ad serving process. This change relates to advertisers' use of innovative products and features like Gadget Ads and other offerings in the future.
Clear enough? You are required to show your visitors a "transparent privacy policy". Although there is no clear standard format of such privacy policy should look like, some publishers already put the policies in order to entertain Google. To me, I am planning to make a separate page to show it. Many publishers asked me how to make one in their sites. Luckily, I found one site that is useful to make the policy by filling the necessary information. If you cannot afford to lose your Adsense account, you may try to have your own privacy policy here.
But honestly, since this updated T&C is freshly released, Google should provide enough time for us to accommodate and fulfill it. No worry if you don't want to make such privacy policy at the moment, or you are out of town right now.
Since this is quite an important announcement by Google, I will post it to both Da Gsense Code and Blog For Money.
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Request Your Readers to Write Articles for Your Blog
Monday, February 25, 2008
Have you ever considered that your readership can provide you a good source of articles? Since most likely your readers also know the topic of blog well (otherwise they would not subscribe your feed, and stay the top of your blog new posts), they can easily write a related post for you. However, the main problem of this method is quality, and most of the time, the articles are merely copied from other sites which make it no longer unique. Make sure that you need to obtain the ownership of the article, after receiving it from the readers.
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Pay for the Professional Post - Save your time
Friday, February 22, 2008
Let the expert make new entries to your blog. What, are you kidding? No, I'm serious and yes, successful bloggers do invite other bloggers to post entries to their blogs. This will not mean they are out of topics to discuss with. They simply understand that they are not an expert to all the subjects their readers wanted to read about, of which their blog should provide. So, they invite others to post to their blogs.
Some bloggers hire people to make entries to their blog while others form some alliance with other bloggers to setup for cross-posting.
Hiring professional writers to make some entries to your blog means you have to pay certain amount of money. So, you have to weigh the expenses for hiring against the value these writers will add into your blog in terms of keeping the traffic coming and the returns that will be made from those traffic. The other thing you need to keep in mind is that most writers for hire are not experts on the subject you wanted them to write about. Only they do extensive research to make them sound an expert.
The good thing about hiring writers for your blog is that you will earn all the credits from your readers of providing the information they wanted as they may not know that you're paying somebody to make entries for you. They see you as a total expert.
Making alliance to other bloggers and inviting the same for cross-posting is another good way of keeping the traffic coming and in increasing blog traffic as well. The good thing about this is that invited bloggers are mostly experts on the subject you wanted them to talk about and they will do this all for free to gain more exposure, build and spread their credibility and to win more readers from other's blog. You will enjoy the same opportunity by also cross-posting to their blogs.
Whether you hire writers to write something about for your blog or you form alliance with other bloggers by cross-posting, the bottom line is, you need to satisfy your readers by give them the information they wanted. I am planning to have one too, if you are interested, please let me know by any means.
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Use RSS Feed to Generate Traffic
Thursday, February 14, 2008
Today, I visited high traffic blogs and try to list down their common features. There are a number of which but for now, I will just tackle one - RSS feed. Yes, most high traffic blogs publish RSS feed.
Every serious blogger publishes an RSS feed of his posts and readers aggregate all their favorites blogs feeds in an aggregator. When you publish your RSS feed, your viewers will thank you, and there will be more of them, because it allows them to see your site without going out of their way to visit.
While this seems bad at first glance, it actually improves your blog's visibility; by making it easier for your users to keep up with your site - allowing them to see it the way they want to - it's more likely that they'll know when something that interests them is available on your site.
For example, imagine your blog announces a new product or feature every week or two. Without a feed, your viewers have to remember to come to your blog and see if they find anything new - if they have time. If you provide a feed for them, they can point their aggregator or other software at it, and it will give them a link and a description of developments at your blog almost as soon as they happen.
By providing a feed, you are in front of them constantly, improving the chances that they'll click through to a post that catches their eye and visit your blog.
Here, this blog now provide a feed for which anybody can subscribe. There are various formats or protocols of feed available such as RSS and Atom. However, my feeds are readable to any format the subscriber is using because of SmartFeed service by FeedBurner. So what is FeedBurner?
FeedBurner
FeedBurner is a service that takes a normal, everyday RSS or Atom feed of any kind and turns (burns) it into a FeedBurner feed that you can then distribute to readers for use in any RSS reader. The company currently hosts more than 470,000 combined RSS and Atom feeds for over 280,000 content publishers and delivered feeds to 19 million subscribers.
One reason a blog owner would want to use this is because it simplifies the RSS feed. The Feed URL for this blog, for instance, is http://feeds.feedburner.com/blogformoney2, which is a much simpler format that standard RSS feeds. Also, most blogging software offers a variety of RSS feeds - Atom, RSS 1.0, 2.0, etc. Sometimes these feeds don’t work properly with some readers. And if a blog can get most of its readers to use the single Feedburner feed, they can take advantage of the great statistics and tools to see where readers are coming from and what they are clicking on.
Another big reason for using FeedBurner, however, is that it can automatically add Google Adsense ads to your feeds, allowing you to easily generate revenue if you have a large enough audience. For more information, come and visit Feedburner.
Labels: Blog Tools, blogger, RSS feed, traffic
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When to Start a New Blog
Saturday, January 26, 2008
Obviously, you want the search engines to index your site as quickly as possible but you also don't want people visiting and being put off by incomplete content before it's ready. Plus you don't want to upload a site with a load of dead end links.
This is why I always try an adopt a "stages stratergy" when I'm uploading new sites. What I mean by this is that I'll always split parts of the site up so that they can be published independantly of other sections, as this way you can get some inbound links and keep adding more content gradually.
Labels: blogger
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Let People Rate Your Blog - Blograte
Friday, January 25, 2008
Obivously, it's advantage over sites like Digg is that you're actually giving a post or article a rating, which could be good or bad, as opposed to just voting for decent posts, which is much more useful for the author.
Although this is a pretty good widget, I think it's more suited to business or news type blogs than personal blogs. I reckon it would be especially good for content or article sites/blogs that are using wordpress as a cms, as it's a good way to get feedback on your content from your users and probably get some extra traffic from the Blogarate site too.
Labels: Blog Tools, blogger
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More on Comments of Blogs
Tuesday, August 21, 2007
Who reads comments anyway?
Just about the only time I ever actually read comments is on the first visit to a new blog that I am weighing up. I scan down the main page and see how many of the posts have "Comments (0)". If nobody is commenting, then my instinctive reaction is that the blog is not worth reading.
If the blog passes that very unscientific test of mine, I add it to my RSS Feed Reader (in my case Flock), and after that I never read another comment on that blog. Ever. For this same reason I also seldom add comments to other blogs.
Will we turn commenting off here?
That’s a tough question, because one of the reasons I like commenting as a blog author is that it is a type of affirmation. If I write this lengthy post and in a week’s time there are no comments, I feel like nobody has read it, even if the site stats tell me otherwise. Aiming for people to respond on their own blogs instead of underneath this post raises the bar for the quality of what I need to be writing.
For 642-444 and 350-030 it is important that you first cover 642-382 as well as 642-432. Only then will you be able to go ahead with rest of the courses like 70-284 and 640-816.
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Importance of Responding to Comments
Monday, August 20, 2007
From time to time, your blog must receive some comments to your posts, right? It is quite basic to spare some of your blogging time to respond those comments. As my time is quite ample, I can definitely do that thing and respond to and moderate all of them. However, it is often one of the things that slips for many bloggers over time as a result of a growing blog.
To me, it is very important to respond comment in order to keep the readership. By thank youing the commenter, you are sort of encouraging them to stay tuned with your blog. When the others see these conversation, they will know that the blogger is keen to respond to all the comments, and their questions will also be answered very soon. It provides incentive to them to leave their quesitons or opinions in your blog. On the other hand, the comment section can provide a chance to develop a small community in your blog. This happens when some regular visitors help you respond those simple comment or questions. This can build up a sense of belonging and community to all your readers. Last but not least, the number of comments is a factor that determine the value of your blog when you are trying to sell it.
So, remember to respond all the comments in your blog, or at least respond to some important ones. They are beneficial to your blog. There is one tip for you: click the links of those who leave comments on your blog. When you do this you’ll find that some of those who leave comments on your blog who check their own blog’s referral statistics will notice your visit and come back to see if their comments have been responded to.
For 642-432 and SY0-101 it is important to learn the basics from a pro who has 1z0-042 or 220-601 to his credit. Once done with this, you will be able to attempt 640-802 as well as 642-382 on your own.
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Setup Your Blog in Blogger.com
Thursday, August 2, 2007
The application is very simple and consists of three steps:
1. Choose a blog name you like:
You can choose a nice sub-domain for your blog. Just pick up one name that best describe your site. Also, it should be easily memorable to visitors. Apart from that, if you have your own domain or subdomain, you can also use your own domain to replace the one in blogger.com. In my case, I choose http://www.blogformoney.org/ as my blog URL. In the new version of blogger, you may even apply a new domain name and then host this domain at Google server at dns.google.com. In this way, you can have an unique domain name like mine, and no need to apply for a web hosting service which is a bit expensive.
2. Provide your personal information
This step is also easy. Similar to other online services you apply, just prvoide blogger.com your name, email address etc. All the information are kept confidential, and no need to worry about the junk mails that may send to your email address.
3. Pick up a template
Among a series of templates, just choose the one you love. Pick a wrong one? No worry, you can change this template whenever you want. Apart from those free templates provided in blogger.com, you can also find other blogger templates in other websites. You may even pick up a three-column template like mine. If you are a HTML savvy, you can also make your own unique template.
When finalizing your domain name registration make sure that the respective web hosting services are reliable. Most of the wireless internet providers suggest the ecommerce web hosting they are compatible with. So if you are planning on going wifi, contact your wireless internet service beforehand. This is the basic rule of search engine optimization.
Labels: blogger
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I'm Joe Li
From Hong Kong






